When it comes to search engine optimization, short URLs generally outperform long URLs. Every now and again a blogger will mention “link building” in a post. In fact, according to a study by Stone Temple Consulting that was published on the Moz blog, links are still strongly correlated with first page Google rankings.
Encouraging Social Sharing and Backlinks
Not only does this generate a laundry list of keywords, but it’s SUPER fast. I just pop in a competing domain… and I get a list of thousands of keywords within seconds. The great thing about these tools is that the question keywords you get are long tail keywords.
- This comprehensive guide aims to equip beginners seeking foundational SEO knowledge and experienced marketers looking to enhance their strategies.
- Visitors from paid traffic come from clicking on advertisements generated on Google Ads or other platforms.
- That way, people could Retweet it without needing to click over and see the post.
- While it’s great to get freebies, investing in advanced tools can drive more revenue and qualified leads.
- It is crucial to implement the best practices with so many SEO factors influencing your website’s search engine rankings.
Segment these by platform to see whether ChatGPT, Perplexity, or another tool performs best and adapt your strategy accordingly. In STAT, go to your project view and filter for Top 10 rankings in your keyword set. When you type a long, complex question BHS Links into an AI tool like ChatGPT or Perplexity, it breaks the prompt into smaller, search-like queries and runs those through its model. That includes its internal training data and, depending on the engine, external sources like the web. One key advantage of Serpstat is its batch analysis capability.
If I’m doing a broad technical SEO audit, I’ll let Screaming Frog crawl everything. But one key difference is that GSC only shows you one account at a time. If you manage multiple sites, checking individual accounts can be a hassle. SEO Gets has a unified dashboard where you can see all your sites’ performance at a glance. And if a keyword is trending down, you can confirm if it’s a seasonal swing, or if you might want to update the content to target a new angle.
While the more robust SEO platforms have pricey monthly fees, there are some free tools you can use if you don’t have the budget. For example, there’s free software you can use to constantly monitor how your Google Business Profile ranks on Google so you can improve your profile and local SEO efforts. Because of that, it wouldn’t make sense to tackle keywords that aren’t relevant to your audience.
How does Google know how to rank a page?
First, type in a URL to check how your live page appears in the SERPs. The second way is by typing in a page meta title and description. Conversion rate optimization involves using methods such as A/B testing to make changes to websites and measure the impact they have on a site’s conversion rate. Successful search marketers know that just getting traffic to a site is not enough, what the traffic does once it arrives on the site is just as important. When we analyzed millions of Google search results to learn more about Google’s CTR, we found that using question title tags significantly boosted CTR.
The tool lets you know if you have your keyword in all the key locations like the H1 and body content (more on why this matters soon). Mastering on-page SEO can have a HUGE effect on your rankings, traffic, and conversions. The average business spends $497 on SEO every month according to analysis from Backlinko. However, research shows that clients who spent more were 50% more likely to be extremely satisfied with their results. As we mentioned above, it’s rare that you’d seek out individual components of SEO on their own. Typically, they’re sold as package deals from SEO agencies, meaning you just pay a set cost for all of the services you’ll need to rank highly.
Identify Your Seed Keywords
Search engines are like a library, and to build their library, they need to crawl the web. Search engines rely on web crawlers (or spiders) to explore the World Wide Web’s content. Crawlers then return this content to search engines, which they then index. Even though I do use variations of that keyword (like “writing a blog post”) in my content, my on-page SEO is pretty much 100% focused on my main keyword. Now that you’ve found a bunch of SEO marketing keywords, the next step is to use those keywords in your content. When it comes to keyword research for SEO, most people focus 100% on finding new keywords.
